Date: October 22, 2012
Time: 6:30 pm (networking before and after the presentation!)
Location: Chicago (location disclosed when you RSVP)
In this presentation, our speakers will teach the practical, how-to tactics that go beyond the website itself. Learn how to connect with visitors and create a mobile strategy from the content perspective.
SPEAKERS:
• Co-Founder and Strategic Director, Orbit Media Studios • Author, Content Chemistry: The Periodic Table of Content • Featured in 2012 Crain’s Chicago Tech 50
• Content Development Director, Tribune Company
TOPIC:
By December 31st, one third of all web traffic will come from mobile devices. Your digital strategy needs to move with your audience. Everyone is talking about mobile design trends: responsive, adaptive, HTML 5 and touch-based usability, but what happens once you have the right wrapper? Where do the visitors come from? What about the content?
LEARN:
• How to create killer content for mobile use
• How to drive traffic through social media
• Mobile-friendly Email Marketing: Send emails that maximize opens and clicks.
• Analytics: How to measure success
