The Chicago Social Media Manager’s Meetup and the WunderLand Group bring you this free presentation:
When: Wednesday, October 23, 2013 – 6:00pm – 8:00pm (presentation begins at 6:15).
Summary
While many brands and businesses are eager to incorporate social media into their marketing mix, approaching the social space strategically and with defined purpose and plan will greatly increase the likelihood of success. So how do you that?
For marketers with a foundational understanding of social media, this discussion will provide insight into…
-Determining how to get started.
-Knowing your social media audience.
-Identifying which social channels are right for your brand.
-Arriving at a content strategy.
-Helpful tools and resources.
-Measuring and merchandising results.
Bio
Lauren Ross is a Senior Social Media Strategist at Schafer Condon Carter (SCC) where she oversees social media strategy and execution for clients such as Terlato Wines, Eckrich Smoked Sausage, First Midwest Bank and others.
Previously, Lauren managed clients’ social media programming as a Senior Account Supervisor at Edelman Digital and during that time, served as a contractor on ConAgra Foods’ PR/Social Media team. She started her career in traditional public relations at Edelman, and her past brand experience includes Burger King, Cars.com, and several ConAgra brands, including Slim Jim, Orville Redenbacher’s, and more.
*There will be an opportunity for networking before and after the presentation. You may arrive anytime after 5:30. The presentation will start at 6:15pm.
*Don’t forget to follow us on Twitter, @CSMMmeetup and use #CSMM for tweets during the event.